Copywriter based in Los Angeles: currently working as the Senior Copywriter at West Coast University.


Intro

Welcome to my creative portfolio! My name is Joe Dwyer. I am known for my dedication to producing high quality work and my ability to effectively convey a desired mood or message through myriad print and digital formats. My experience includes advertising, magazine articles, radio, podcasts, blogging, press releases, email blasts, product packaging, online product descriptions, SEO optimization, sell sheets, memos and more.

(2014 - Present)

Work

For the past decade, I have worked as a copywriter in a variety of contexts for businesses of various sizes and industries. My natural curiosity and undying thirst for the new and interesting drive all aspects of my writing. From luxury real estate and consumer packaged goods to premium automotive exhaust systems and leading-edge dental products, I’ve continually demonstrated my ability to adapt and expand my skillset to meet the particular needs of a wide variety of products and industries. I’m perfectly comfortable applying my creative capacities to the particular needs of your enterprise.

Blogs

Click the images above for links to each of these blogs. Click here to check out out all the blogs I wrote for MagnaFlow from November 2020 through July 2023.

Here is a blog I wrote for Riverside Dental Ceramics, highlighting a charity initiative. Click on the image to open the blog.

Magazine Articles

Here are a couple examples of Chairside magazine articles where I was the designated lead writer. I was responsible for turning each of these case reports into a digestible narrative, as well as assisting in the creation of the continuing education test attached to each article. Both articles were then reviewed by Glidewell’s dental editorial staff to ensure accuracy. Just click on the images above to read each piece.

Website Copy

Gift with purchase announcement and product display page copy.

Product Descriptions

Click each to enlarge.

Product Packaging

The product manager for Little Twig asked me to help her come up with names and descriptive copy for some baby care travel gift sets. Each set includes a unique name based on the scent and contents of the set, as well as a cute little description to go along with it. Click on the images for a closer look.

Press Releases

MagnaFlow hosted the global premier of The Kevin Hart Collection at SEMA 2022. I was responsible for coming up with a press release to announce the collaboration.

A testing firm put B&N All Natural Goat Milk Soap up against the leading competitor (Tide). I was tasked with announcing the results via a press release. (Click Image to Enlarge)

Flyers

This flyer was requested by the Admissions Department at WCU-Miami, with the goal of targeting recent high school graduates and commuinity college students. (Click image to view)

One of our sales people requested a sell sheet to market some of our products that have features known to calm down kids who have sensory processing issues. The goal was to point out the soothing properties that these products have due to their unique aromatic and textural properties. (Click Image to Enlarge)

Videography

A product developer came up with an organic formulation for shoe cleaner, and he asked me to make him a video showing off how easy the product is to use. The end result is currently being used as an instructional video on the product website.

A customer from China requested that I make a video demonstrating how to use Eco Me's line of naturally derived cleaning products. I also made an English subtitled version for use in other markets, including North America.

One of our product developers came up with a new accessory for Apple's AirPods. I was asked to create a video showing off the product and some of it's various applications.


I’ve held a variety of professional writing positions across a diverse range of industries over nearly the past decade. My ability to work in such varied professional environments is informed by my natural scientific, cultural and historical curiosity, as well as my love of writing.

I’m based in the Los Angeles area, but available to travel for longer consulting engagements.